Custom labels are beneficial marketing tools for your business. If you prepare ideal labels for your products, you will increase the popularity of your branding. The increased awareness will translate into more sales for your company. In addition, a good label is a mark that allows customers to recognise and trust in your products during purchase. However, you should remember that the effect of your labels will depend on their appearance. Here are simple guidelines for designing and printing custom labels for your business.

Design the Label With Care

You should design a label that will have maximum impact after printing. You should not only aim to create a beautiful label. It should complement your goods for positive impact. It is important to include your brand logo and product name on your label design. These elements should be clear and legible to the customers. You should also think about the shape and size of your package in relation to the label during design. The label should be proportional to the size of the package on which it will be attached for visibility. The planned label should be compatible with shape of the product packaging.

Think About Colour Matching

You should choose ideal colours for your custom labels. The colour will determine its clarity and impact after printing. If you are planning on using standard plain paper or vinyl, you should avoid light colours for your label. Light colours such as yellow against a white background will not be clear. If a light colour is essential to your branding, you should darken the hue of the same colour. Alternatively, you should opt for dark backgrounds for your label. It is also essential to consider colour matching issues. In some cases, the chosen colour on the computer will not be the same as the translated shade on paper. You should consult an expert printing business with suitable equipment for optimal colour matching.

Minimise Solid Colour

Finally, you should plan on breaking up large sections of solid colour on your label. Consistent patches of solid colour are difficult to print. Often, a lot of time is required to create a clean, solid colour. In most cases, the hue is not solid enough, so the appearance is not ideal. Also, you should remember that a lot of ink will be required for this type of printing. It is not economically feasible for large scale commercial printing. For the best results, you should avoid using a lot of solid colour in label design.