Why Graphic Design Shouldn't Be an Afterthought, but a Core Part of Your Business Growth Policy
Most small business owners understand that they need to have some kind of image that depicts their business and helps them to stand out from everybody else. Usually, this is simply a logo that they may have invested a little money in to get designed when they set up shop. However, in terms of real branding and marketing, a logo is only a small part of the story. Why is it important to paint a bigger picture, and what elements should be considered?